Social Media Marketing

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Turn followers into loyal customers with a social media marketing agency that pairs creativity with deep analytics.
Our team plans, produces and manages every post, comment and campaign so you can focus on the bigger picture.

Why invest in social media marketing?

Social media is where today’s buyers research, compare and decide. The benefits of social media marketing include measurable reach, real-time feedback and lower cost per acquisition than many traditional channels. Whether you sell to consumers or specialise in B2B social media marketing, a strategic presence shortens the path from awareness to revenue.

 

  • 75 % of B2B decision-makers use social to evaluate vendors (source).
  • 90 % of consumers buy from brands they follow on at least two platforms (source).
  • Brands that outsource social media management save an average of 35 % versus in-house teams (source).

Our approach: data-led creativity

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We blend first-party data with cultural insight to design a tailor-made social media marketing strategy for every client. From there we build a detailed social media marketing plan with channel calendars, asset guidelines and performance targets. Throughout every stage you’ll see clear social media marketing metrics inside a live dashboard, so you always know what’s working.

  • Audience & competitor insights via social listening
  • Full-funnel content calendars and campaign playbooks
  • Always-on community care and reputation management

Looking to outsource social media management? Our specialists become an extension of your team from day
one.

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Strategy & planning – set the roadmap

A robust roadmap is the foundation of effective social media management.
We deliver research-driven channel selection, SMART goals and editorial workflows.
Expect actionable social media marketing tips, fresh content ideas and
a ready-to-execute schedule that aligns with wider campaigns.

Creative production – captivate your audience

Thumb-stopping stories built for Facebook, Instagram, LinkedIn, Pinterest, Twitter (X) and TikTok. Our copywriters, designers and editors craft short-form video, motion graphics and carousel posts that express your brand voice while following the latest social media marketing techniques.

Community management – nurture relationships

Real-time moderation across multiple social media management platforms keeps your community safe and engaged. Dedicated managers reply within minutes, escalate issues through defined workflows and protect brand equity with proactive social media reputation management.

Paid social advertising – amplify results

We stretch your budget further with multivariate audience and creative testing. Continuous optimisation raises relevance scores, lowers CPMs and drives sales while feeding fresh insights back into organic content.

Influencer collaborations – earn authentic reach

Our influencer desk handles full-cycle social media influencer marketing: scouting, vetting, contracting and performance-based remuneration. From nano-creators on TikTok to C-suite voices on LinkedIn, we match you with partners your audience already trusts.

Listening & analytics – learn & adapt

Always-on social listening surfaces emerging conversations, competitive moves and sentiment shifts. Your custom social media management dashboard visualises KPIs in real time, translating raw data into quarterly growth opportunities.

Contact us today to get started on a winning SEO strategy!

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Lisbon HQ

Av. Marginal, Ed. Pq. Oceano, 4º, 2780-332, Oeiras

Tel.: +351 21 454 45 45

Boston

WeWork c/o WYgroup USA, Inc.
33 Arch Street, Floor 17, Boston, MA 02110

Tel.: +1 857 285 0503

Oporto

Centro de Inovação — UPTEC
R. Dr. Júlio de Matos 828, Gabinete 18/19

Tel.: +351 22 073 13 65

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How can we help you?