Pharma

hero pharma

At WYperformance, we provide end-to-end digital, creative and multichannel execution services for pharmaceutical and healthcare companies operating in regulated environments. 

We work with a dedicated project managers team exclusively focused on the pharmaceutical and healthcare sector, ensuring deep regulatory understanding, compliant execution and seamless collaboration with medical, marketing and global teams. 

Group 13752

Built for pharma. Developed for compliance.

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We support pharmaceutical, healthcare and life sciences teams with digital marketing services designed for complex, regulated ecosystems. 

Our pharma-first approach enables consistent execution across channels, alignment with compliance requirements and efficient collaboration with internal and external stakeholders. 

Compliance-first execution 

  • Approval-aware workflows aligned with regulatory frameworks 
  • Governance, documentation and audit-ready processes
  • Close alignment with medical, legal and compliance teams

Multichannel delivery 

  • Orchestrated digital touchpoints across HCP and patient journeys
  • Scalable rollout for local and global markets 
  • Content reuse and repurposing across channels
     

Dedicated pharma project management 

  • Project managers exclusively focused on pharma and healthcare  
  • Cross-team coordination and stakeholder alignment
  • Predictable delivery in complex environments

Our Pharma Digital Marketing Expertise

From HCP engagement to patient support and disease awareness, we deliver integrated pharma digital marketing solutions across the healthcare journey, always with accuracy and compliance at the core. 

HCP Engagement

Patient Engagement & Support

Disease Awareness & Education

HCP Engagement

Multichannel communication strategies for healthcare professionals | Content marketing and educational assets for HCP audiences | Clinical cases platforms supporting clinical practice sharing and continuous medical education | CRM and marketing automation for HCP services

Patient Engagement & Support

Digital patient engagement solutions | Patient adherence programmes

Disease Awareness & Education

Disease awareness campaigns and non-promotional initiatives | Educational websites and content portals | Compliant communication strategies for public health engagement

Certified to work with leading pharma platforms

Our teams are certified to implement, manage and support pharma-grade platforms and information security standards, ensuring scalability, compliance and data protection. 

ISO 27001 certified

Salesforce Marketing Cloud (SFMC)

Veeva ecosystem

ISO 27001 

Information security management systems | Secure handling of sensitive data | Enterprise-level governance and risk management 

Salesforce Marketing Cloud (SFMC) 

Marketing automation and journey orchestration | Segmentation, personalisation and lifecycle communications | Performance monitoring and optimisation

Veeva ecosystem 

Execution within the Veeva ecosystem | Pharma-aligned workflows and governance | Operational and delivery support for Approved Emails, CLMs, Veeva promomats

Marketing services that support pharma execution

To support pharma and healthcare teams across the full digital ecosystem, we provide integrated services tailored to regulated environments, always considering compliance, approvals and data protection. 

Marketing Automation 

  • Email journeys and lifecycle communications
  • Operational campaign execution
  • SFMC-aligned implementation support
     

Content Strategy & Production 

  • Scientific content for medical and storytelling for patient audiences
  • Content repurposing for multichannel strategies
     

Web Development 

  • Websites, landing pages and portals for regulated brands
  • Modular, scalable builds
  • Performance, accessibility and compliance
     

Data-Driven UX/UI 

  • UX/UI design for HCP and patient journeys
  • Information architecture and user flows
  • Design systems and reusable components
     

Analytics & Dashboards 

  • Engagement insights and reporting  
  • Measurement frameworks
  • Campaign and channel optimisation
     

Paid Media & Retargeting 

  • Paid media strategies for general public in pharma regulated environments
  • Audience targeting and retargeting
  • Campaign planning and multichannel rollout
     

SEO (Pharma-ready) 

  • SEO-optimised articles in websites and landing pages  
  • Technical SEO support
  • Search intent alignment for healthcare topics
     

Social Media Management 

  • Always-on and campaign-based support
  • Content calendars and moderation
  • Governance-friendly workflows
     

Content Marketing (Pharma) 

  • Medically accurate content creation
  • Approved messaging alignment
  • HCP and patient journey content mapping

Our Healthcare Clients

Trusted by leading pharmaceutical & healthcare brands 

We support pharmaceutical companies and healthcare organisations across digital, creative and multichannel initiatives, working in highly regulated environments. 

Clients include: 
MSD • Abbott Lattam • Organon • Tecnimede • Sanofi • Liga Portuguesa Contra o Cancro   

Our work includes: 

Multichannel HCP engagement • patient support programmes • disease awareness platforms • CRM, secure, compliant digital ecosystems, among others. 

Looking for a pharma digital marketing partner?

Whether you need to scale a multichannel strategy, build a patient support programme, inform the HCPs regarding treatments, we help you to execute witconfidence and connect with your audiences, staying compliant. 

Contact us today to get started on a winning strategy!

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Lisbon HQ

Av. Marginal, Ed. Pq. Oceano, 4º, 2780-332, Oeiras

Tel.: +351 21 454 45 45

Boston

WeWork c/o WYgroup USA, Inc.
33 Arch Street, Floor 17, Boston, MA 02110

Tel.: +1 857 285 0503

Oporto

Centro de Inovação — UPTEC
R. Dr. Júlio de Matos 828, Gabinete 18/19

Tel.: +351 22 073 13 65

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