Paid Media

Increase your revenue and ROI without wasting your budget on non-converting ads.
Drive your brand’s growth with data-driven paid media strategies that deliver real results. We plan, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and more – fully aligned with your business goals.

Why choose our digital advertising agency?

10+ years of experience managing multimillion-euro budgets worldwide
Tailored strategies for your market and objectives
Proven results for e-commerce and lead-gen clients
Data-driven culture with in-house BI and analytics squad
Test-and-learn mindset: continual experimentation for compound growth
Certified team across Meta, Google, Microsoft Bing, Amazon Ads, Spotify & Reddit

Search – Google Ads for High-Intent Traffic

In-depth keyword research, match-type strategy and negative-keyword pruning

Ad copywriting and extension design by certified Google Ads consultants

Smart bidding (tROAS, tCPA) and PPC campaign management services

Display & Programmatic Advertising – Digital intelligence at scale

DV360, Amazon DSP and premium private marketplaces

Contextual & behavioural targeting, brand-safety controls

Dynamic creative optimisation and frequency management

Shopping Ads – Promote your products

Merchant Center feed audits & optimization

Performance Max and Standard Google Shopping Ads strategies

Promotion and price-competitive insights

Video & YouTube Campaigns – Tell your story in motion

Video & YouTube ads – Tell your story in motion

Creative sequencing and audience exclusions

Brand-lift and view-through conversion measurement

App Promotion – Drive installs & engagement

Campaign setup for installs, engagement and in-app actions

Firebase and AppsFlyer event mapping

Country-tier budgeting and creative rotation

Paid Media Reporting & Tracking – Data-driven decisions

Live dashboards for spend, ROAS and conversion value

Weekly performance snapshots and quarterly business reviews

Testing road-maps and next-step recommendations

Paid Media Audits – Fix inefficiencies and scale growth

Account structure, query mapping and waste-spend identification

Budget re-allocation plan and tracking health check

Actionable scorecard delivered by media marketing specialists

AI Media – Smarter campaigns with machine learning

Predictive budget allocation and bid adjustments

Creative-variation generation and multivariate testing

Anomaly detection with automated alerts

Contact us today to kickstart your winning paid media strategy!

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Lisbon HQ

Av. Marginal, Ed. Pq. Oceano, 4º, 2780-332, Oeiras

Tel.: +351 21 454 45 45

Boston

WeWork c/o WYgroup USA, Inc.
33 Arch Street, Floor 17, Boston, MA 02110

Tel.: +1 857 285 0503

Oporto

Centro de Inovação — UPTEC
R. Dr. Júlio de Matos 828, Gabinete 18/19

Tel.: +351 22 073 13 65