Consultancy and Research

Consultancy Banner

Understand your customers’ pain points and digital behaviour — what they think, feel and buy — through consumer insights consulting powered by qualitative research and AI-driven analytics.

Our practice blends market research consulting, competitive intelligence services and wider business consulting services to help brands predict demand, sharpen propositions and outperform rivals. We unite qualitative research services — from in-depth interviews to ethnographic observation — with advanced analytics and AI consulting services that turn complex data into clear, actionable strategy. Whether you need market research for services, want to decode consumer behaviour or are asking what is business analytics?, we guide you from raw insight to revenue.

Why choose our agency?

teams banner6
  • Consultancy rooted in +10 years of digital performance and business consulting services
  • Method-agnostic approach — we recommend what fits, not what’s trendy
  • Transparent reporting, plain-English language, no black boxes
  • Proven impact across e-commerce, finance, healthcare and SaaS

Our consulting & research services

  1. Market research consulting
  2. Consumer insights & trend analysis
  3. Digital analytics & measurement
  4. Experience & usability testing
  5. AI consulting & predictive modelling
  6. Competitive business intelligence
  7. Media monitoring & analysis
  8. Conversion optimisation consulting
Group 5555

Market research consulting – see the full picture

Deep-dive market research consulting answers both why customers act and
what next you should do.

End-to-end market research services, from scoping to storytelling

Quantitative surveys, desk research and market research for services sectors

Industry sizing, demand forecasting and opportunity mapping

Consumer insights & trend analysis – hear the voice behind the numbers

Built-for-humans consumer insights consulting reveals motivations you can’t see in dashboards alone.

Qualitative research services: focus groups, IDIs, diary studies

Behavioural modelling that explains what consumer behaviour really is

Always-on consumer trend analysis for early-stage signal spotting

Digital analytics & measurement – from data to action

Data becomes meaningful only when it drives action — our business analytics & data team makes sure it does.

Analytics audits, tagging plans and custom KPI frameworks

Integrated reporting across web, app and CRM

“Explain it to the board” visual dashboards and training on what is business analytics

Experience & usability testing – design that works

Real users, real feedback, real impact.

Remote and in-lab usability sessions, including accessibility reviews

Prototype, A/B and multivariate testing loops

Evidence-backed design recommendations that lift conversions

AI consulting & predictive modelling – insight at machine speed

Move from hindsight to foresight in weeks, not months.

AI consulting services for segmentation, demand prediction and churn scoring

Custom LLM and generative-AI proof-of-concepts

Ethical, privacy-first approach to automated decisioning

Competitive business intelligence – stay one step ahead

Know the market’s next move before your competitors do.

Big data business intelligence pipelines that blend search, social and sales data

Business intelligence analytics dashboards for leadership teams

Playbooks for competitive intelligence for small business as well as enterprise

 

 

Media monitoring & analysis – listen, learn, respond

Turn noise into narrative and narrative into opportunity.

Always-on media monitoring and analysis across news, forums and podcasts

Social media analysis that spots emerging narratives in real time

Integrated alerts and monthly pulse reports for brand, category and crisis tracking

Conversion optimisation consulting – turn visits into value

Grow profits without growing media spend.

Funnel mapping, friction audits and testing roadmaps

CRO programme management that aligns marketing and product

Revenue-first mindset backed by wider consulting services and business consulting services

Contact us today to get started on a winning SEO strategy!

We promise that if you give us your name, mail and company we won’t spam you. But you might just find the solution to your SEO problems right at your inbox!

Lisbon HQ

Av. Marginal, Ed. Pq. Oceano, 4º, 2780-332, Oeiras

Tel.: +351 21 454 45 45

Boston

WeWork c/o WYgroup USA, Inc.
33 Arch Street, Floor 17, Boston, MA 02110

Tel.: +1 857 285 0503

Oporto

Centro de Inovação — UPTEC
R. Dr. Júlio de Matos 828, Gabinete 18/19

Tel.: +351 22 073 13 65

badge design

How can we help you?