Pharma

Pharma-first digital marketing

Multichannel execution for regulated environments 

At WYperformance, we provide end-to-end digital, creative and multichannel execution services for pharmaceutical and healthcare companies operating in regulated environments. 

We work with a dedicated project managers team exclusively focused on the pharmaceutical and healthcare sector, ensuring deep regulatory understanding, compliant execution and seamless collaboration with medical, marketing and global teams. 

Group 13752

Built for pharma. Developed for compliance.

We support pharmaceutical, healthcare and life sciences teams with digital marketing services designed for complex, regulated ecosystems. 

Our pharma-first approach enables consistent execution across channels, alignment with compliance requirements and efficient collaboration with internal and external stakeholders. 

Compliance-first execution 

  • Approval-aware workflows aligned with regulatory frameworks
  • Governance, documentation and audit-ready processes
  • Close alignment with medical, legal and compliance teams
     

Multichannel delivery 

  • Orchestrated digital touchpoints across HCP and patient journeys
  • Scalable rollout for local and global markets 
  • Content reuse and repurposing across channels
     

Dedicated pharma project management 

  • Project managers exclusively focused on pharma and healthcare  
  • Cross-team coordination and stakeholder alignment
  • Predictable delivery in complex environments

Digital patient engagement solutions that work

Patients expect more than information – they want support and relevance. We design and deliver pharma patient support programs and digital services
that make a difference.

Patient engagement strategies

Pharma patient services with CRM and marketing automation

Support tools to drive patient compliance and treatment adherence

Disease awareness campaigns and education portals

We help increase early diagnosis and treatment awareness through content-rich and user-friendly platforms. These are key for public health and brand visibility.

Educational websites and disease awareness portals

Campaign planning and multichannel rollout

SEO-optimized content and audience targeting

E-learning platforms for HCPs and patients

We create intuitive and compliant e-learning platforms for HCPs and patients to support ongoing education, therapy initiation and adherence.

Interactive modules with tracking

Integration with medical content approval tools

Analytics dashboards for engagement insights

Marketing to physicians with precision and compliance

Reaching HCPs requires a specific, ethical and data-driven approach. Our pharma digital marketing solutions are designed to engage HCPs at the right time, through the right channels.

Content strategy and email marketing for HCPs

Paid media and retargeting strategies

Approved messaging aligned with compliance teams

Content marketing for pharma

We create valuable, relevant and medically accurate content for every stage of the HCP and patient journey.

SEO-optimized articles and landing pages

Content repurposing for multichannel strategies

Storytelling for medical and patient audiences

Why us?

  • Pharma marketing strategies
  • Pharma marketing trends and audience insights
  • Pharma market research
  • Digital transformation for pharma brands

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Lisbon HQ

Av. Marginal, Ed. Pq. Oceano, 4º, 2780-332, Oeiras

Tel.: +351 21 454 45 45

Boston

WeWork c/o WYgroup USA, Inc.
33 Arch Street, Floor 17, Boston, MA 02110

Tel.: +1 857 285 0503

Oporto

Centro de Inovação — UPTEC
R. Dr. Júlio de Matos 828, Gabinete 18/19

Tel.: +351 22 073 13 65

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